Tork’s Annual Partner Summit Held in Georgia for the First Time

In 2026, Georgia hosted Tork’s annual partner summit for the first time. Organised under the title “Peak at the Future – Tork Partner Summit 2026, Georgia,” the international gathering was attended by the HORECA team. It was especially meaningful for us to see professional hygiene partners come together in Georgia this year.

The summit brought together conversations about the issues shaping partners’ and customers’ day-to-day work: how hygiene solutions are evolving, how service can improve, and the roles that sustainability and digital technology play in business development.

Key Themes from the Summit

The agenda covered Tork’s marketing strategy, a new regional approach, the future of customer service and the latest innovations from the brand. It also included sessions on business sustainability, Tork’s sustainability work and related policy updates.

The afternoon focused on the impact of digital technology on B2B business. A roundtable discussion explored the roles of digitalisation and artificial intelligence. These subjects are particularly relevant to distribution, where access to information, clear communication and a timely response to customer needs are part of everyday work.

What the Summit Means for HORECA

HORECA provides businesses in Georgia with Tork professional hygiene products and systems. Attending the summit gave us an opportunity to hear the brand’s perspective directly, exchange experience with partners and better understand the areas that may shape our work ahead.

For our customers, choosing products is only one part of the process. It also matters how a hygiene system fits a particular facility and its daily operations. The discussions around service, innovation and sustainability reinforced this practical approach. Our team will draw on the insights from the event in its day-to-day consultation and service.

Georgia at the Centre of a Partner Gathering

Hosting Tork’s annual partner summit in Georgia for the first time was a special occasion for our country. For HORECA, it was a chance to continue the dialogue with international partners and exchange ideas on the development of professional hygiene.

We thank the Tork team for organising the summit in Georgia. We will continue working to help businesses across the country find professional hygiene solutions suited to their needs.

Explore Tork hygiene systems in Georgia or contact our team to discuss the right approach for your facility.